Bitskwela’s Bull or Bear Achievements
The recently concluded Web3 debate dubbed Bull or Bear: Cebu is now considered the most successful event organized by Bitskwela, with over 28 million reach in terms of impressions with both the online and print publication, according to the information provided by the Edutech firm to their partner brands and communities.
Bitskwela Chief Marketing Officer (CMO) JC Macalintal told their partners that they look forward to having them as future “Bull or Bear” partners. If they’re willing, they only need to message JC directly or send a message to Bitskwela CEO Jiro Reyes.
Bull or Bear Online Reach:
According to Bitskwela data, the side event of Bull or Bear Cebu, which was held on Twitter space generated more than 2.4 million online impressions.
For the online publication, the article posted by Manila Bulletin alone generated more than 2.1 million impressions, followed by 156,000 impressions by the report published by the news and entertainment blog The LionHearTV.Net.
Bitskwela’s Bull or Bear: Cebu, side events No. 2 was also a massive success despite being held in Manila, which is far away from Cebu, but still, it generated more than 4.7 million online impressions.
Manila Bulletin still dominated the list of articles that generated more impressions, with 2.3 million, followed by a report posted by BusinessNews or Biz.Crast.Net with 1.7 million online impressions.
In the grand finale of the Bull or Bear event in Cebu City, Bitskwela reported that they generated around 18.4 million impressions online.
The Philippine Star online article generated more than 5.2 million impressions. In comparison, The Freeman made around 4.6 million impressions on their first Cebu Bull or Bear article and another 4.6 million for their follow-up article posted online. The Manila Bulletin article ranked third in online impressions, with 2.3 million.
Regarding the overall total in online impressions, Bitskwela claimed that around 28 million impressions were generated by the Bull or Bear events organized by the Philippine-based edutech platform.
Print Publication:
Meanwhile, regarding print publication, the Bull or Bear events were posted in the Manila Times with an estimated 6.4 million in newspaper circulation nationwide.
There was also a printed article by the Philippine Star with 430,000 circulation nationwide. The Philippine Star is considered one of the largest newspapers in the Philippines.
The printed version of The Freeman was also circulated with 430,000 customers in Cebu and nearby provinces.
Confirmed Mainstream Media Who Attended the Cebu Event:
PTV Cebu attended the event, and reporter Jessee Carl Atienza interviewed Nathan Senn of DBuzz and Hive. Sunstar Cebu reporter Arkeen Larisma also participated in and documented the Bull or Bear Cebu event.
The Freeman, a local newspaper in Cebu, sent some representatives, Jonnavie Villa and Kristin de Dios, to represent their company. So far, four (4) mainstream media outlets have been there covering the Bull or Bear Cebu event.
