Jayvee Fernandez’s Profile Bio
Jayvee Fernandez is the co-founder and Chief Marketing Officer (CMO) of Anito Legends. A hit Web3 play-to-earn game that runs on the Binance Smart Chain before transferring to Polygon. The Play-to-Earn game is under the Filipino-founded game studio Masayato Games.
He is from Metro Manila in the Philippines and has a huge background and a passion for digital platforms, content marketing, and the transformative power of technology.
Jayvee Fernandez has coached diverse industries in setting and achieving digital key performance indicators (KPIs), leading to a significant return on investment and even profit in their digital endeavors.
The Anito Legend co-founder’s strength is his rare insight into transforming traditional companies through education and retraining.
Jayvee Fernandez is interested in topics dealing with data analytics, platform algorithms, and digital pivots, especially in Web3, Blockchain, and the Play to Earn phenomenon.
Educational Background and Certifications
Jayvee Fernadez earned his Master of Arts (MA) in Development Education from the University of Asia and the Pacific. His formative years were spent at PAREF Southridge School for both grade and high school.
Jayvee holds certificates in Enriched Air Diving (EAN) and Advanced Open Water SCUBA Diving from PADI, highlighting his interests beyond the digital landscape.
Professional Experience
Jayvee Fernandez currently serves as the Technology Editor at The Philippine Star, the flagship of the Philstar Media Group, the country’s largest print media organization.
He also holds the position of Head of Digital at Philstar Media Group, spearheading digital initiatives.
Before his current roles, Jayvee was the chief marketing officer and co-founder at Anito Legends. This Filipino folklore-inspired blockchain game has garnered attention for its innovative approach to the Play-to-Earn phenomenon.
Jayvee’s role in leading the digital transformation efforts for The Manila Bulletin from 2013 to 2021 showcases his vision and impact in the media landscape.
Jayvee has been the Founder and Editor of www.abuggedlife.com since 2005, a personal blog about technology and related hobbies. He was a former Director Of Digital Services at TeamAsia in 2021.
Jayvee Fernandez has also worked at Manila Bulletin for seven years—his roles at Manila Bulletin as Head Of Business Development and Social Media Head.
Jayvee has also worked with prominent companies such as ID8 Inc., UNO Magazine, SMART Communications, Asian Institute of Management, Splashpress Media, and many more companies.
Anito Legends
Anito Legends is an NFT game that offers a multi-platform strategic auto-battler. You are tasked to assemble a team of Anitos, customize their equipment, and go on an adventure or battle with other players.
At Anito Legends, Jayvee Fernandez plays a pivotal role in steering the game’s success on the Binance Smart Chain and, later, Polygon.
The move to Polygon, confirmed during the BitPinas Webcast 27, reflects Jayvee’s strategic thinking and commitment to exploring opportunities for growth and partnerships, especially within the robust gaming community in the Philippines.
Jayvee’s leadership has been instrumental in navigating the game’s migration and ensuring its success.
Philippine STAR and PhilSTAR Tech
Jayvee Fernandez is part of the Philstar Media Group and contributes significantly to The Philippine STAR, a leading media organization in the Philippines.
Over 20 million copies are printed monthly across its six titles, and the global website traffic is 40 million page views.
Philstar Media Group stands as a formidable force in the media landscape. PhilSTAR Tech, the newest addition to Philstar Media Group’s platforms, benefits from Jayvee’s tech-savvy leadership.
Jayvee Fernandez’s mission as the Tech Editor is to guide readers through emerging technologies, from Artificial Intelligence to cybersecurity for the masses.
Jayvee’s Plans and Future Events
Jayvee Fernandez is a visionary leader shaping the future of digital media and technology in the Philippines.
His journey is a testament to the endless possibilities and a commitment to learning come together in the digital age.
Jayvee Fernandez is scheduled to speak in the highly anticipated Digital Pilipinas Festival Year 2 happening this November 20-24, 2023. The festival proper will be happening on November 21 and 22 at SMX Aura, Bonifacio Global City, Taguig, Metro Manila.
Social Media Presence
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