PUBG Mobile Joins Forces with Global Character Brand LINE FRIENDS, Bringing Whimsy and Charm to the Battleground
PRESS RELEASE: Manila – February 8, 2024 –
PUBG Mobile, one of the world’s most popular mobile games, is thrilled to announce that the delightful world of LINE FRIENDS arrives in PUBG Mobile today until March 3. Players can enjoy a brand new in-game companion, items, and sets alongside a special event tailored around the upcoming Year of the Dragon.
Originally introduced in 2011 as stickers for LINE, a mobile messenger app boasting over 200 million users globally, LINE FRIENDS quickly became a sensation. The global character brand is renowned worldwide, with original characters such as Brown, Cony, and Sally capturing the hearts of audiences with their fun personalities and adorable appeal.
PUBG Mobile players can elevate their in-game style with a cute LINE FRIENDS companion, sets, and items, including LINE FRIENDS Buddy Sally, LINE FRIENDS Dragon Sally Buddy Set, Line Friends Dragon Brown Set, LINE FRIENDS Dragon Cony Set, LINE FRIENDS Choco Dress Set, LINE FRIENDS Leonard Raincoat Set, plus the first ever IP upgradeable motorcycle, the LINE FRIENDS Lovey Dovey 2-Seat Motorcycle, and more. These special LINE FRIENDS items will be available until March 3 and promise a fun and fashionable addition to the PUBG Mobile experience.
PUBG Mobile and Line Friends are also delighted to introduce a new IP-themed Royale Pass event Prize Path! After activating the system with a one-off spend of UC, players will unlock missions to earn points, claim special LINE FRIENDS rewards, including the motorbike and Sets, and immediately get their hands on the LINE FRIENDS Dragon Brown Set and LINE FRIENDS Dragon Brown Cover. Earn even more special LineFriends rewards, including Line Friends avatars, LINE FRIENDS avatar frames, and LINE FRIENDS Player Cards, by collecting specific items through the event.
PUBG Mobile players can also claim further LINE FRIENDS rewards by completing missions in the LINE Friends Party event, available today until February 8.
This is the second time PUBG Mobile has worked with LINE FRIENDS, with the first team-up in 2021 bringing four weeks of themed limited-time events and challenges as Line Friend’s endearing charm met the action-packed world of PUBG Mobile. The PUBG Mobile and LINE FRIENDS team-up will be available from February 2 to March 3. Download and play the game for free on the App Store and Google Play Store to try the new content.
About PUBG Mobile
PUBG Mobile is based on PUBG: Battlegrounds, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
For more information, please visit the official PUBG Mobile social channels on Facebook, Instagram, Twitter, and YouTube.
About LINE FRIENDS
LINE FRIENDS is a global character brand that originally started with the Original Characters lineup, including Brown, Cony, and Sally. It was created as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of intellectual property (IP), including ‘BT21’ and TRUZ (TREASURE).
LINE FRIENDS is also expanding its IP-based business by partnering with global media and game companies, including Netflix (original animated series), SUPERCELL (Brawl Stars), and NEXON (KartRider), further diversifying its digital content to become a
leading global creative studio.
LINE FRIENDS has also collaborated with renowned brands, including Bang&Olufsen, Converse, LAMY, Leica, Maison Kitsuné, Minions, and Starbucks, all aligned with the company’s philosophy and value to release premium character products. Since becoming an independent company in January 2015, Line Friends has operated more than 600 stores in 17 markets in New York, LA, Tokyo, Seoul, and Shanghai.
LINE FRIENDS continues to win the hearts of Millennials and Gen Z worldwide through interactive digital communication across multiple retail touchpoints, including its online sales platforms. For more information, please visit LINE FRIENDS.
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